Paid Ads That Keep Your Med Spa's Calendar Full
We build Google and Meta Ads for med spas, aesthetic clinics, and wellness centres — focused on filling your calendar with clients who come back, refer others, and represent genuine long-term value to your practice.
The challenge in aesthetics advertising isn't getting clicks — it's the difference between loyal, high-value clients who return regularly and one-time discount seekers who never come back. Every strategic choice — targeting, message, audience — determines which type walks through your door.
- →Google Search — treatment and near-me keywords
- →Meta Ads — aesthetic interest and demographic targeting
- →Instagram — visual treatment result campaigns
- →Retargeting — website visitors and past client re-engagement
Why Most Med Spas & Aesthetics Campaigns
Don't Produce What They Should
Meta ads getting engagement but no consultation bookings
Likes and reach don't fill your injectors' schedules. Without a conversion-optimised funnel, social advertising doesn't produce bookings.
Attracting discount seekers who don't return after the first visit
Poor targeting brings in one-time price shoppers rather than the loyal, referring clients who generate real lifetime value.
Treatment pages that don't convert interest into appointments
Great creative underperforms if it sends people to a page without a frictionless path to booking.
No clarity on which services produce your best clients
Without per-treatment attribution, budget decisions are made on instinct rather than data.
What We Do Differently
Treatment-Level Campaign Structure
Separate campaigns for Botox, filler, laser, body contouring — each ad matches the right search term and lands on a treatment-specific page.
Loyal Client Lookalike Campaigns
Your best client list used to build Meta audiences targeting people with identical behavioural profiles — finding more of the clients who return and refer.
New Client and Retention Strategy
New acquisition on Google and Meta, re-engagement campaigns for lapsed patients — building loyalty as well as volume.
Online Booking Integration
Landing pages connected directly to your booking system — Boulevard, Vagaro, Zenoti — so bookings happen without a phone call in between.
Expert Judgment
and Good Technology.
Our aesthetics specialists understand the client journey in this space — the research period, the trust barriers, the importance of social proof in purchase decisions. They shape the entire strategy. Technology builds detailed audience models from your actual best client data and continuously finds new prospects who match those profiles.
Strategy, copy, audience architecture, compliance, all significant decisions
Continuous monitoring, bid optimisation, audience learning, daily pattern flagging
- →High-LTV lookalike modelling finds new prospects who behave exactly like your best returning clients
- →Seasonal treatment demand shifts budget toward trending services each quarter proactively
- →Creative testing identifies which visual approach and copy drives the most consultation bookings
- →Sequential retargeting re-engages website visitors with progressively specific treatment-level ads
*Typical restructure outcomes · Varies by market and budget
Get a Free Audit →How We Measure Success
The metrics that actually tell you whether your marketing is working — not the ones that look good in a report but don't connect to revenue.
- →Cost per consultation request
- →Cost per booked treatment
- →New vs. returning client split
- →Lifetime client value by source
- →Treatment-level campaign ROI
What This Looks Like Over Time
Common Questions
from Med Spas & Aesthetics
Ready to Grow Your Med Spas & Aesthetics Business?
Free 15-minute audit — let us show you what we'd change.