Google & Meta Ads That Fill Your Law Firm's Pipeline
We build precision paid campaigns for personal injury, family law, criminal defense, and immigration attorneys. Our job is to make sure the right people find you at the exact moment they are ready to hire — not just browse.
One of the most common findings in a law firm audit: 30–40% of budget going to students, paralegals, and people researching how to represent themselves. We find it within days and redirect that spend to people actively looking to hire an attorney today.
- →Google Search — high-intent case keywords by practice area
- →Google Local Services Ads — Google Screened badge
- →Meta Ads — audiences built from your best past clients
- →Retargeting — site visitors who didn't make contact
Why Most Law Firms Campaigns
Don't Produce What They Should
Paying for clicks from people who can't afford your fees
Broad keywords attract researchers and students — wasting budget on people who will never call to hire you.
Shared leads sold to 5 other firms simultaneously
By the time you call a shared lead, they've already spoken to your competitors. You're in a price race before the conversation starts.
Agencies unfamiliar with bar association guidelines
Rules on testimonials, outcome guarantees, and misleading claims require specialist knowledge. Generic agencies get this wrong.
No attribution from campaign to signed case
Without proper tracking, you can't know which campaigns produce revenue versus which just generate enquiries.
What We Do Differently
Practice Area Campaign Architecture
Separate campaigns per practice area so every prospect lands on a page that speaks directly to their situation — PI, family law, criminal defense each distinct.
Daily Search Term Review
We review every query triggering your ads and block the ones wasting budget before they drain another dollar — students, competitors, out-of-state searchers.
Pre-Qualified Landing Pages
Pages that do intake work for you — asking the right questions upfront so your team talks to people ready to hire, not just exploring options.
Full Attribution to Signed Cases
Every call, form, and signed case traced to the exact ad that started the journey — clear ROI data, not just lead counts.
Expert Judgment
and Good Technology.
Our legal advertising specialists build every campaign strategy, write the compliant ad copy, and make every significant decision. Monitoring technology watches your search terms daily, adjusting bids when intent signals shift and alerting us the moment something unusual happens.
Strategy, copy, audience architecture, compliance, all significant decisions
Continuous monitoring, bid optimisation, audience learning, daily pattern flagging
- →Daily negative keyword review blocks students, paralegals, and self-represented searchers before they drain more budget
- →Smart bidding increases during business hours when your intake team can answer calls
- →Audience model built from your best-converting case types finds new matching prospects on Meta
- →Competitor bid monitoring surfaces gaps when rivals reduce spend on your core keywords
*Typical restructure outcomes · Varies by market and budget
Get a Free Audit →How We Measure Success
The metrics that actually tell you whether your marketing is working — not the ones that look good in a report but don't connect to revenue.
- →Cost per qualified enquiry
- →Cost per consultation booked
- →Cost per signed case
- →Lead-to-consult conversion rate
- →Return on ad spend by practice area
What This Looks Like Over Time
Common Questions
from Law Firms
Ready to Grow Your Law Firms Business?
Free 15-minute audit — let us show you what we'd change.